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JAZZERCISE ANNOUNCES PARTNERSHIP WITH CHERYL BURKE

Jazzercise Headliners
JAZZERCISE ANNOUNCES PARTNERSHIP WITH CHERYL BURKE

“Dancing with the Stars” Pro will Serve as Spokesperson

CARLSBAD, CA-- (June 22, 2009) – Jazzercise, the world’s leading dance fitness program, announced today a partnership with Cheryl Burke. Burke, professional dancer and two-time champion of the popular ABC TV show “Dancing with the Stars,” will serve as a Jazzercise spokesperson in a variety of marketing campaigns.

"We believe a partnership between Jazzercise and Cheryl Burke drives a compelling message of health and fitness to women of all ages,” said Jazzercise founder and President/CEO Judi Sheppard Missett. “Additionally, it spotlights the powerful and fun way that dance enhances fitness levels leading to an active, healthy lifestyle."

The partnership includes TV and print ad campaigns, online programs and a featured Cheryl Burke for Fit Couture collection in the company’s Jazzertogs apparel catalog and online store at jazzercise.com.

“Dance provides a unique, fun and effective total body workout,” said Burke. “I look forward to working with Jazzercise to promote the value and importance of health and fitness. Jazzercise has proven that its dance-based program increases your fitness level and lifts your mood.”

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